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  • Care Opinion: why patient feedback matters

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    In this blog, Patient Safety Learning’s hub Editor, Samantha Warne, summarises a recent Patient Safety Management Network (PSMN) session she joined to hear from James Munro, Chief Executive of Care Opinion, about how patients are using Care Opinion to share their experiences and how Trusts are using the feedback.


    Care Opinion is a non-profit organisation with over 16 years of online feedback from patients. It is a platform for patients to share their experiences of UK health and care services, whether good or bad, and where Trusts and healthcare organisations can read and act upon this feedback. It is free for patients to use, and organisations can have two responders for free, or more if they subscribe.

    Currently, Care Opinion hosts over 480K stories (many from nhs.uk, with which Care Opinion shares data), with 75% of the stories receiving a response. The site has 50K visitors a week with currently over 10,500 staff using it. All the content is moderated before posted to ensure staff identity and patient confidentiality is protected and the site is a safe place for everyone.

    How are staff learning from and using this feedback to implement changes in their trust?

    There was a mixed response from the PSMN members, with some not having heard of it or used it, and others whose Trusts regularly monitor and respond to the feedback.

    James gave examples of some of the feedback received and how the Trust involved had used this feedback. One such example was from a parent sharing her experience of the special care neonatal unit her baby was in. Although she recognised the amazing work of the staff, she highlighted how it was disappointing when she arrived for a cuddle with her baby and find they smell like one of the nurses wearing very overpowering perfume! The staff involved responded, agreeing that sensory stimulation, including smell, is important for vulnerable babies and perfume was not an appropriate stimulation. This resulted in practice being changed and staff no longer wearing perfume.

    Another example was feedback on Care Opinion from a lady whose husband had to go to A&E a couple of times a year due to an autoimmune condition but received different care and protocols, and faced differing levels of knowledge of his condition every time he came in. This led to one occasion when his medication was withheld despite him repeatedly asking to see a doctor to discuss. Following a meeting with the patient, the Trust made a number of changes, including placing a copy of the patient’s care plan on their A&E system and some of the staff attending a local training session on dealing with endocrine disorders, delivered by the patient’s consultant.

    But how do staff feel about receiving feedback that may be negative?

    Patient feedback is considered integral to quality improvement and patient safety. For staff it is an opportunity to see the system through the patient’s eyes. Although you may think online feedback is mostly negative, angry and demoralising, actually 70% of it is positive. [1]

    The team are loving the feedback and the ability to respond directly to service users!

    And when there is an issue, staff welcome the opportunity to respond to it and make changes and resolve issues before they become formal complaints.

    At times it also helps to actually reduce complaints. We can get in touch with a user straight away and we can avoid a lengthy complaint response.

    For the patient, the knowledge that their feedback has contributed to organisational learning and quality improvement and the feeling of patient empowerment should not be underestimated.

    As one Care Opinion reviewer states: “I felt empowered and understood and believed and respected…which is all I ever needed in the first place”.

    In summary, Care Opinion allows:

    • trusts to get reports on individual issues
    • the normalisation of real-time feedback and patient insight
    • a positive effect on staff morale, confidence and pride
    • data analysis at scale
    • research with patients.

    How do we ensure the feedback gets to the right people?

    A question from the PSMN was how to get all staff involved if only one or two staff within the Trust read/receive the feedback from Care Opinion. It was agreed that feedback needs to be delivered to the department and to the staff that needs to see it to ensure a more meaningful response back and so if there is an issue they can learn and do something with it. If the feedback is positive, it will have a cultural impact on the team as it will increase pride and value of the staff involved. Staff will also get used to receiving feedback and feel less defensive about it. However, currently there is no data from Care Opinion to know whether feedback is being acted upon.

    Even old stories can create learning opportunities

    Another PSMN member asked why old unanswered feedback remained on the site (as after 3 years, a Trust can no longer reply). Unanswered feedback can demoralise patients and make them feel unvalued, and it also begs the question of what’s done with unanswered safety problems. James acknowledged that Care Opinion doesn’t have the power to do anything to ensure Trusts respond, but by keeping it on the site, even old stories can create change and learning opportunities, and can also be used for research purposes.

    James concluded the session by discussing his vision for the future of Care Opinion. Currently all health boards in Scotland are using it and in Northern Ireland all trusts, blood transfusion units and ambulance services are using it with the hope that GPs will be next. In England it’s growing more slowly but with a good number of Trusts and organisations subscribed to it. Looking forward, how do we use the data and how do we learn from it? Ultimately it has to be a safe space, ensuring a respectful and thoughtful exchange between user and provider.

    We’d love to hear from Trusts on how they are using patients’ feedback from Care Opinion. Please share in the comments field below.

    For further information on Care Opinion, please contact info@careopinion.org.uk.

    Patient Safety Learning supports the Patient Safety Management Network by hosting the community on the hub, helping organise the drop-ins and taking notes to capture insights for members of the Network. If you are a patient safety manager and would like to join the Patient Safety Management Network, please email claire@patientsafetylearning.org.

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