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Richard Jones

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Profile Information

  • First name
    Richard
  • Last name
    Jones
  • Country
    United Kingdom

About me

  • About me
    Richard A. D. Jones is a serial entrepreneur, and strategy and AI transformation advisor focused on helping healthcare, technology and startup organisations turn complex ideas into scalable, practical impact.

    His work spans AI, healthcare, telecoms and business transformation across five continents, with experience as a board advisor, fractional CAIO/CSO, speaker, mentor and author. He lectures at master’s level on AI, strategy and healthcare, has trained more than 2,000 executives, and is the author of Integrating AI into Strategy.

    His healthcare-AI work includes mentoring through the NHS Clinical Entrepreneur Programme and GE Edison Accelerator, speaking on practical AI adoption in healthcare, and supporting digital health initiatives aimed at improving outcomes and reducing system costs.

    Profile at richardjones.com
  • Organisation
    Mission10x.net
  • Role
    Chairman and Co-founder

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  1. Content Article
    Traditional large language models (LLMs) are extraordinarily useful. They can summarise, draft, explain, search, translate, simplify and accelerate work that previously sat in queues, inboxes and clinical admin backlogs. But we need to be brutally clear about what they are. They are not truth machines. They are language machines. My friend Herb Roitblat’s critique goes straight to the root of the issue. LLMs predict likely words. They do not, in their traditional form, represent truth. Roitblat’s framing is that probability and reinforcement can guide which tokens are selected, but this is not the same as the system knowing whether a proposition is true. Reliath’s position is even more direct: the problem is structural because the unit of analysis is the token, not the fact.[1] That distinction matters everywhere. In healthcare, it matters more. A bad answer in marketing is embarrassing. A bad answer in healthcare can change a pathway, delay a diagnosis, distort a record, mislead a patient or create a false sense of clinical certainty. The real problem: fluent nonsense at the point of trust The danger with LLM hallucination is not simply that the model gets something wrong. People get things wrong all the time. The danger is that the model gets something wrong while sounding structured, fluent, balanced and authoritative. In healthcare, that is an especially toxic combination because patients often lack the knowledge to challenge the answer, and clinicians are already overloaded. This is why hallucination is not just a technical bug. It is a trust failure. The World Health Organization (WHO) has warned that large multimodal models used in health can produce false, inaccurate, biased or incomplete statements, and that this can harm people when used for health decisions. It also highlights automation bias, where clinicians or patients overlook errors because the system appears authoritative.[2] That is the strategic issue. Not whether AI can be useful. It clearly can. The issue is where we place it in the system, what level of authority we give it, and whether the output is grounded in verifiable facts or simply dressed in confident language. Why healthcare makes the hallucination problem worse Healthcare is not a clean data environment. It is full of abbreviations, conflicting notes, outdated pathways, local protocols, missing observations, patient-specific exceptions and subtle clinical context. A word like “negative” can be life-changing depending on where it sits. A missing allergy can be catastrophic. A fabricated instruction in a discharge summary can move from screen to ward to patient before anyone has noticed. Recent research into LLM-generated clinical notes found a 1.47% hallucination rate and a 3.45% omission rate across clinician-annotated sentences. That sounds low until you realise that 44% of hallucinated sentences were judged major, meaning they could affect diagnosis or management if left uncorrected.[3] This is the healthcare problem in miniature. The percentages may look manageable. The consequences are not. Guardrails are not enough A lot of AI strategy today is built around mitigation: use better prompts, add retrieval, add a guardrail, add a human in the loop, add a second model to check the first one. All of these can help. None of them changes the fundamental nature of a traditional LLM. Herb’s challenge to the market is that guardrails often mask the problem rather than remove it. RAG can improve grounding, but it is still vulnerable to retrieval errors, source errors, chunking errors, interpretation errors and confident synthesis of the wrong material. Herb instead argues for shifting from tokens to factoids and facts, with “Truth Profiles” and logical or semantic representations designed to distinguish verified information from hypothesis or fabrication. That is an important strategic shift. The goal is not better autocomplete. The goal is accountable intelligence. What this means for AI in healthcare Healthcare AI cannot just be plausible. It has to be auditable. It must show what it knows, where it got it from, what is uncertain, what is missing and what should not be inferred. That means future healthcare AI systems need to separate four things that traditional LLMs often blur together: known facts, clinical interpretation, hypothesis and recommended action. Mix those up and you create danger. Keep them separate and you create a system clinicians can inspect, challenge and use. If the system can only generate likely language, then it must be treated as an assistant. If it can represent propositions, provenance, uncertainty and truth values, it starts to become something closer to clinical infrastructure, subject of course to validation, regulation and real-world safety testing. The strategic takeaway AI will absolutely transform healthcare. But the winners will not be the organisations that adopt the most AI the fastest. They will be the organisations that understand where AI is safe, where it is dangerous, where it is merely impressive and where it is genuinely trustworthy. The next phase of healthcare AI cannot be built on beautiful answers that may or may not be true. It has to be built on verifiable facts, clear provenance, explicit uncertainty and clinical accountability. Because in healthcare, the question is not “can the AI answer?” The question is “can we trust what happens next?” References Roitblat H. The self-curation challenge for the future of AI. 9 March 2025. WHO. WHO releases AI ethics and governance guidance for large multi-modal models. World Health Organization, 18 January 2024. Asgari E, Montaña-Brown N, Dubois M, et al. A framework to assess clinical safety and hallucination rates of LLMs for medical text summarisation. NPJ Digital Medicine, 2025; 8 (274). Further blogs from Richard: The harsh interface between patient care and automation led to a highly avoidable death AI found to not speed up lung cancer diagnosis—AI alone is not enough
  2. Content Article
    The most important healthcare AI story recently is not another model launch. It is governance. The American College of Radiology’s new imaging AI practice parameter matters because it asks the right question: not “does this AI work somewhere?” but “does this AI keep working here, for our patients, in our workflow, over time?” That is the real test for clinical AI. Applicability: Was the tool trained and validated for the patients, scanners, settings and clinical decisions where it will actually be used? Accuracy: Is performance monitored after deployment, not just at procurement? Does anyone know when the model drifts? Acceptability: Do clinicians trust it, understand its role and know when to override it? Do patients know when AI is involved? Accountability: Who owns the decision when AI flags, misses, prioritises or misclassifies? This is where healthcare AI becomes serious. The future will not be won by the hospitals with the most algorithms. It will be won by the hospitals with the best operating model for safely using them. The practical questions now are: Can we monitor AI like we monitor infection rates, readmissions or surgical outcomes? Can we make model drift visible before it becomes patient harm? Can we prove local value, not just vendor accuracy? Can we design AI systems clinicians actually accept because they are useful, safe and accountable? That is the shift from AI hype to AI healthcare infrastructure.
  3. Content Article
    A recent interesting study looking at AI tools to diagnose lung cancer highlights that AI does not change diagnosis speed. However, the care pathway was not changed and perhaps the most obvious finding is that care pathways must be optimised if AI is to highlight cases where specialists should take a second look. A large NHS trial found that using AI to flag abnormal chest X-rays for faster review did not meaningfully speed up lung cancer diagnosis overall. It did shorten the time for radiologists to report X-rays, but delays later in the pathway, such as CT scans, clinic appointments and follow-up processes, meant patients were not diagnosed sooner. The study analysed 93,326 chest X-rays across five NHS trusts and identified 558 lung cancer cases. Median time to diagnosis was 44 days with AI prioritisation versus 46 days without, which was not significant. Referral rates, treatment start times and cancer stage at diagnosis were also similar between groups. Researchers said the main problem is not image reporting but the wider NHS pathway. They highlighted one especially important finding: patients whose X-rays were flagged by AI but not by radiologists had much longer waits for diagnosis, suggesting this group may deserve closer study. The authors conclude that AI alone is not enough—improving outcomes would require redesigning the full care pathway so an AI alert triggers rapid follow-up actions like CT booking and specialist review.
  4. Content Article
    Here is a real example from the US of why embedding patient safety can be so difficult. We assume that patient safety is something everyone cares about. But what happens when it goes up against cost imperatives? Patient safety is easiest to move forward, particularly with the Centers for Medicare & Medicaid Services (CMS) Transforming Episode Accountability Model (TEAM) initiative, when improved outcomes and safety equal cost reductions. However, even this is not a guarantee. For example: in one provider, a trial on an AI analytics package was done on a hospital and results showed, according to their own cost estimates (not the vendor's), a potential 10-20 million US dollars savings that would recur if they remained 'under control'. A 'no brainer' right? Clinicians liked it. A patient safety genius there (I'm labelling his abilities correctly) loved it. So why didn't it happen? There is no line item in the accounts for cost reduction. The finance team refused to believe it. They were under huge pressure and did not want to put their heads above the parapet so an accounting quirk led to no savings. This was potentially hundreds of millions of dollars of saving, demonstrable improvements in outcomes and protection against outside scrutiny and criticism... It still didn't happen. I'd like to say there is a happy ending. There isn't. There is a lesson. Engage all stakeholders in discussions and then, perhaps, you might make a bit more progress. However, institutional issues are going to continue to create havoc until outcomes are aligned. If revenue versus cost is the main metric (and it is in some provider systems), you'll continue to get strange decisions driven by potentially perverse incentives.
  5. Content Article
    hub topic lead Richard Jones highlights an incident where the sepsis warning AI system failed to highlight a patient's deterioration and led to an avoidable death. I'll hide the location of this tragic story. A busy nurse was doing her evening rounds. The ward was short on staff and so the nurse took some observations and put them on her uniform as a Post-It note. She'd enter the data later. The patient had cancer and was heavily immunocompromised. The nurse got back around to the patient and took further observations. She then went to enter them in the system. The AI in the system had been trained to understand that two observations so close (in time) was an issue and so it ignored one. This meant it did not enter the details of the patient's vitals that showed the patient had an issue (sepsis). The patient was given an Amber alert status instead of a Red one. The next day the patient died. The nurse was not at fault. You could argue the system was not at fault. However, it lacked 'real-world' experience of how nurses operate. The learning point here? I'm not sure. Mindless reliance on systems to spot the things we miss is unhelpful but I have never regretted a conversation with a nurse regarding how they work and how they care.
  6. Content Article
    Fascinating information in this graphic. What gets measured gets improved, but a 2024 Health Services Safety Investigations Body (HSSIB) investigation revealed that systematic underreporting of patient safety incidents involving general practitioner online consultation tools was occurring, and that the available data did not contain enough information to identify potential harm. From my own direct experience, unless you have risk-adjusted metrics for patient outcomes, the layer of incidents that are not flat out Never Events also remain hidden at scale. Patient safety work is still mainly at the tip of the iceberg!
  7. Content Article Comment
    Hi Tejal There is a concern that at present, providers can't detect as much as 90% of avoidable harms. Where we report excess complications across different populations, we ignore the underlying comorbidities etc. Only by risk-adjusting for each patient can we detect that 90% and fix it. I know this works. I know the company went bust pushing the rock uphill to convince US healthcare that quality that improves costs as well is important. Thanks for sharing this information.
  8. Content Article Comment
    Hi Mark This is a super interesting area. A concern is that regulation globally is failing to keep up and the new 'health' models from the big AI players are playing right on the edge of being medical devices. I hope that lobbying and interested parties do not lower the bar on appropriate regulatory oversight.
  9. Community Post
    Thanks Theresa, Let me know what you think if there is anything you think if a bit off centre or really hits the mark. Regards Richard
  10. Community Post
    The assurance part is very complex indeed. The difference between deterministic and non-deterministic AI is fascinating. The non-deterministic is the greater challenge for regulation. I don't envy those trying to come up with effective solutions. A simple search on Google Bard on me suggests my MBA is from three different places in three different drafts. None are correct.
  11. Community Post
    The latest stat I heard is that each hospital generates more information than the Library of Congress. That is meant to store all media created (although I think that excludes Tik Tok videos and social media). I don't have a timescale for this but, if true, it's pretty impressive and also somewhat intimidating.
  12. Community Post
    I'm already seeing some of this come true with big payors in the US going off the idea of 'point solutions'. A lot of different concepts in here that will be unpacked in different ways in the next few months but what do you think? AI Hype versus Reality in Healthcare 20230803.pdf
  13. Community Post
    Projections indicate that there could be as much as 2,314 exabytes of new data generated in 2020. That’s 2,314 billion gigabytes of data. With a population of nearly 8 billion globally, that’s around 300 gigabytes of data per person per year. Is this realistic? How much of this data is being stored on phones and smartwatches, Fitbits etc.? So who has this data and how useful is it when it sits in a commercial company’s silo and does not complement health system’s own data? One simple truth - that volume of data requires collation, curation, contemplation (sorry - on an alliterative roll here).. but it really needs smart systems to convert it from data to wisdom. Are we on the right path or are we drowning in the data?
  14. Community Post
    If ice cream and dalmations are ever in a hospital context.. I want to be there.
  15. Community Post
    The classic dogs and muffins image has been beaten in my mind by this. How do you tell the diference between dalmations and ice cream? Imagine how hard this will be for AI. This level of find discrimination necessary is why AI is not easy.
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