Yorkshire Ambulance Service: Improving engagement and communications for ambulance service staff (13 May 2022)

Summary

Due to the large numbers of employees who aren’t office based and are offsite for most of their working hours, Yorkshire Ambulance Service (YAS) wanted to improve the ways they could communicate and engage with all staff, including those more dispersed. Through different approaches, YAS developed three schemes: appointed a number of employees as cultural ambassadors; procured and implemented an app called ‘Simply Do Ideas’; and established a range of staff equality networks with the aim of making sure staff from under-represented groups also had their voices heard.

Content

Key benefits and outcomes:

• Every staff member has the opportunity to interact and engage regardless of their role or where they are based.
• Employees feel listened to and therefore more connected and valued by the organisation – and hence a stronger sense of belonging.
• The concepts are real solutions for capturing feedback efficiently.
• Ideas can be generated, responded to and acted on more quickly and transparently.