EAST for Health & Safety: Applying behavioural insights to make workplaces safer is a report from the Behavioural Insights Team.
The EAST framework focuses on four simple principles to encourage a behaviour: make it Easy, Attractive, Social and Timely (EAST).
This version of EAST focuses on how the behavioural insights approach can help keep people safe when they are at work. This field of health and safety in the workplace is often referred to as occupational safety and health (OSH).
About the Author
The Behavioural Insights Team generates and applies behavioural insights to inform policy, improve public services and deliver positive results for people and communities.