Event details
In a networked world, passionate and relatable voices are the ones that help ideas to travel furthest and fastest. Individual influencers are rapidly reshaping public health conversations–not only in terms of who is listened to, but also in terms of the issues discussed.
With half the world’s population actively using social media and 41% of Brits using social channels for news (Ofcom, 2022), identifying the most effective ambassadors, advocates and platforms is essential.
In this session, speakers from YouTube Health and MHP Group will be joined by an ABPI Code expert and leading content creator and doctor. This expert panel will offer unique perspectives from across channel, content creation and compliance spheres. They will share real-world examples of how to use video to drive engagement and provide insight into supercharging your next campaign.
The event will explore:
- The growing role of video to deliver information in the health space
- How to identify the right messengers and platforms to create impactful health content that drives change
- The different methods for reaching your target audience, including how to leverage content creators
- How to create and deliver content that adheres to the pharmaceutical industry regulations and compliance
- And more!
The panel will also share useful tips and ideas to create impactful video content.