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X-WR-CALNAME:Community Calendar
NAME:Community Calendar
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TZID:Europe/London
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X-LIC-LOCATION:Europe/London
BEGIN:DAYLIGHT
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DTSTART:20230326T020000Z
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DTSTART:20231029T020000Z
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SUMMARY:MPH: Video\, influencers and trusted health information
DTSTAMP:20230703T093451Z
SEQUENCE:0
UID:1224-1-ee2a5ec9cbd1b5a75b4ec5d63ec903ec@www.pslhub.org
ORGANIZER;CN="Patient-Safety-Learning":noreply@pslhub.org
DESCRIPTION:\n	In a networked world\, passionate and relatable voices ar
	e the ones that help ideas to travel furthest and fastest. Individual infl
	uencers are rapidly reshaping public health conversations–not only in te
	rms of who is listened to\, but also in terms of the issues discussed.  \
	n\n\n\n	With half the world’s population actively using social media and
	 41% of Brits using social channels for news (Ofcom\, 2022)\, identifying 
	the most effective ambassadors\, advocates and platforms is essential.  \
	n\n\n\n	In this session\, speakers from YouTube Health and MHP Group will 
	be joined by an ABPI Code expert and leading content creator and doctor. T
	his expert panel will offer unique perspectives from across channel\, con
	tent creation and compliance spheres. They will share real-world examples 
	of how to use video to drive engagement and provide insight into superchar
	ging your next campaign.  \n\n\n\n	The event will explore:\n\n\n\n	\n		Th
	e growing role of video to deliver information in the health space\n	\n	\n
			How to identify the right messengers and platforms to create impactful h
	ealth content that drives change\n	\n	\n		The different methods for reachi
	ng your target audience\, including how to leverage content creators\n	\n	
	\n		How to create and deliver content that adheres to the pharmaceutical i
	ndustry regulations and compliance\n	\n	\n		And more! \n	\n\n\n\n	The pan
	el will also share useful tips and ideas to create impactful video content
	.\n\n\n\n	Sign up for the event\n\n
DTSTART:20230718T080000Z
DTEND:20230718T093000Z
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