The British Medical Association council deputy chair, Dr Emma Runswick, flagged the risks posed by AI accounts that “peddle medical myths and promote so-called miracle cures”.
AI-generated physicians were found to have spread disproven myths about cancer, including that microwaving food in plastic, using deodorants and sleeping next to your phone could all cause cancer – all claims which have been refuted by Cancer Research UK.
The research was published this month by Hallam, a digital marketing agency. It follows warnings by the NHS that health misinformation on social media was a “real threat to public health”.
The research found that AI-generated content appeared in 40% of top health-related TikTok videos, with most posted by a growing number of deepfake influencer accounts designed to resemble real doctors. For some specific search terms, such as “health tips”, 84% of videos were classed as AI-generated or AI-assisted content.
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Source: The Guardian, 27 July 2026
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