Family wants 'Alice's Law' after mother's BBL death

The family of a mother of five who died after getting a Brazilian butt lift (BBL) has written to the government to demand it brings in a new law to regulate the cosmetic industry.

Alice Webb, 33, became unwell and later died in hospital after the treatment given by Jordan James Parke at his Gloucester salon in 2024.

Webb's sister, April Palmer, and her former partner Ben Kingscote have written to health secretary James Murray calling on him to introduce Alice's Law, which would restrict liquid BBL procedures to qualified surgeons.

Webb's family have said they are "disgusted" at the "extremely troubling" lack of progress since she died. The government insisted that it is "taking action".

The family has previously backed the campaign launched by Save Face three years ago calling for greater regulation.

The government has announced proposals to restrict BBLs and other high-risk procedures, but the family's letter criticised ministers for not acting soon enough, despite knowing the dangers.

"Had the Government acted on those warnings when they were raised, Alice might still be with us," the letter from the family said.

"Alice's Law is very important to us as a family, as we believe it could prevent avoidable harm and spare other families the same heartbreak," they said.

"Every month of inaction risks further, entirely preventable fatalities."

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Source: BBC News, 22 May 2026