New strategies for healthcare organisations to capture patient attention and spur positive action (September 2021)

Summary

In this report, US organisation RevSpring, looks at the role and importance of patient engagement in all healthcare departments . It looks at how communications can help with payments, motivate people to be partners in their medical care, and improve patient experience.

Content

• Coordinate precise messaging across multiple communication channels, including print when appropriate for particular patients, to drive desired patient behaviour
• Leverage insight at the person level through persona groups developed with multiple data points and machine learning
• See what’s working – and what isn’t – and continuously adjust the communications strategy accordingly.