Health Foundation: Using communications approaches to spread improvement (2015)

Summary

Spreading successful improvement work across the NHS is an essential part of improving health care quality and efficiency. Yet all too often an idea that has been shown to work well in one place is not adopted by others who could benefit from it.

This guide from the Health Foundation, intended for those actively engaged in health care improvement, draws on this experience and empirical evidence, to provide practical information about how communications approaches can be used to spread improvement ideas. 

Content

This guide includes:

• analysis of the key concepts in spreading ideas
• evidence on what is known about what works to spread improvement
• practical suggestions for planning communications, engaging the right people, sustaining interest in the work and celebrating and sharing achievements.