West Yorkshire Health and Care Partnership: Leaving a gap campaign

Summary

During the pandemic, reports of abuse directed at doctors’ surgery staff and community pharmacy teams across West Yorkshire have increased.

In response, the West Yorkshire Health and Care Partnership has launched a new insight driven campaign called ‘leaving a gap’ to make people think about the consequences of abusive behaviour. Co-produced with staff and patients, the campaign recognises that services are extremely busy, and it can be frustrating for people accessing care.

The campaign reminds people we’re all here to help each other and the importance of all round understanding and kindness.

A series of striking images created as part of the campaign aim to make people think about the gap that will be left if staff leave their role due to abuse.

Please share the 'Leaving a gap' campaign message by displaying it in your public spaces, publishing it on your website and via social media. You can use the assets provided on this page to help; there are A4 and A5 size posters as well as social media images, a website banner and hero image and an animated video you can download.