Event details
WHO/Europe, the Austrian National Public Health Institute—a WHO-Collaborating Center for Health Promotion in Hospitals and Healthcare— EACH: International Association for Communication in Healthcare, and the University of Iowa have joined forces to deliver a unique series of webinars that will examine the critical role of effective communication in building trust within healthcare settings and the challenges healthcare professionals face in effectively communicating with each other and patients.
This series also aims to inform future WHO guidance and recommendations on establishing national communication skills training programs in hospitals, drawing on insights and lessons from such programs in various countries.
The first webinar provides a comprehensive overview of WHO/Europe's focus on trust and the foundational role of effective communication in hospitals.
Experts will delve into the importance of patient-centred communication and how this approach improves patient outcomes, strengthens the patient-healthcare provider relationship, and builds trust. Experts will also discuss the role of transparent and empathetic communication in fostering trust when navigating adverse situations. Participants will hear about the advantages of establishing large-scale structured communication training programs and a case study illustrating the successful implementation of a mandatory Provider Communication Program across a hospital system, demonstrating practical applications of effective communication strategies.
Speakers:
- Natasha Azzopardi Muscat, Director the Division of Country Health Policies and Systems at the WHO Regional Office for Europe
- Marlene Sator, a Senior Health Expert at the Austrian Public Health Institute and WHO Collaborating Centre for Health Promotion in Hospitals and Healthcare
- Joao Breda, Head of the WHO Office for Quality of Care and Patient Safety in Athens
- Marcy Rosenbaum, Professor of Family Medicine at the University of Iowa, past-president of EACH, and former Co-chair of EACH
- Theresa Brennan, Chief Medical Officer at the University of Iowa Hospitals and Clinics and Professor of Internal Medicine