The US president, Donald Trump, has announced a new web portal—dubbed TrumpRx—to allow Americans to buy drugs at reduced prices from next year.1
Prices listed on TrumpRx will be the “most favoured nation” price, said Trump—essentially, the lowest price paid by other developed nations such as Canada, France, Germany, Italy, Japan, the UK, Switzerland, and Denmark. In a press conference announcement on 30 September Trump reiterated that US drug costs were higher than in other developed nations.
The website is intended to facilitate direct-to-consumer access to prescription drugs at lower prices,2 although the announcements did not say how prescriptions would be verified, and no further detail was disclosed at the press conference.
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Source: BMJ, 3 October 2025
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