Patients who use social media to help plan cosmetic procedures will now be able to access more reliable trustworthy information thanks to a landmark new initiative between the government and TikTok.
More people are using social media apps like TikTok to research potentially risky operations - like hair transplants and dental work - abroad as they are often cheaper or more readily available than in the UK but are often presented with slick marketing campaigns that do not highlight the dangers of the surgery.
To help keep these patients informed, TikTok and the government have partnered with medical influencers, like Midwife Marley and Doc Tally to create content to show the risks, help carry out thorough research and provides advice on how to make trips as safe as possible.
The Foreign Office will also provide more detailed travel advice for those seeking to travel abroad for ‘tweakments.’
Source: Department of Health and Social Care, 15 August 2025
Related reading: Crackdown on unsafe cosmetic procedures to protect the public
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