Diminishing rates of measles, mumps, and rubella (MMR) jabs have prompted a Royal College warning over the risks to pregnant women, as the NHS raises concerns over London “lagging” behind the national uptake.
The Royal College of Paediatrics and Child Health’s immunisations lead, Dr Helen Bradford, said the falling uptake of the MMR vaccine could present a serious risk to pregnant women and their unborn children.
The warning comes as London health authorities are planning a major summer drive to improve uptake in the capital, The Independent has learned.
Documents seen by The Independent setting out NHS plans for a summer MMR campaign put the focus on social media, including approaching “influencers” to spread messages. The plans also rely on free publicity, with proposals to approach broadcast media.
Risks to increasing uptake, according to the document, included anti-vaxx sentiment towards MMR, apathy towards the vaccine, controversy meaning influencers won’t work with the NHS, and a lack of internal data.
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Source: The Independent, 27 June 2022