Weight-loss injections are being aggressively marketed to British consumers through often illegal promotions, in a practice experts have described as a “wild west” industry of drug selling.
The booming market for jabs such as Wegovy and Mounjaro has triggered a price battle among online pharmacies, with even high-street chains cashing in on the soaring demand.
Last month, the pharmaceutical company Novo Nordisk revealed global sales of Wegovy hit £1.94bn in the third quarter of the year, up 48% from the previous quarter and outstripping expectations.
However, a Guardian review of reports by the watchdog that regulates medical advertising in the UK shows that many online pharmacies are flouting strict rules that govern how prescription-only drugs can be marketed in Britain.
Source: The Guardian, 26 December 2024
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