A hospital trust in south London has issued an alert after fraudulent videos were circulated online claiming its staff endorsed weight loss products.
Guy's and St Thomas' NHS Foundation Trust said that the videos, found on social media platforms like Facebook and TikTok, "falsely claim a number of our clinicians are using and endorsing these products".
The videos, which show doctors applying weight loss patches to their bodies and losing weight over a period of time, appear to be AI-generated, the Trust said, and do not show doctors who work there.
The BBC has approached the company and a doctor claiming to be behind the products, but has had no response.
Speaking to the BBC Dr Daghni Rajasingam, deputy chief medical officer at the Trust, said staff were "actively working" to try and get the videos taken down.
"They are fraudulent and they're misleading," Rajasingam said.
"NHS clinicians would never endorse or promote commercial products such as this."
The doctor urged the public to seek health advice on weight loss from "trusted NHS sources".
Source: BBC News, 15 January 2025
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