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Breaking down health barriers - new app to help immigrant women deal with these challenges

Navigating health systems in a foreign country can add another layer of anxiety to situations that often already stressful. Cultural differences, language barriers and a lack of confidence can all present obstacles to getting the right medical care. A new app has been designed to help immigrant women deal with these challenges by providing them with AI-powered support they can use during health appointments.

It aims to make medical treatment more accessible and “empower women to manage their health with confidence”. And as well as offering help on understanding their health insurance, it also includes an online community where women can share experiences and support.

The WE app concept was created by QIMU Design in the US and recently won a UX Design Award. The award judges said: “Enabling healthcare access for everyone should be a goal for both society and healthcare providers.

“WE tackled this challenge with an app, reducing barriers for non-native speaking women to access healthcare. Its simple, user-friendly design suits its target audience, enabling effective navigation through complex healthcare systems. A wide range of functions including translation, insurance guidance, articles, chat and advice offer holistic support. The relevance and thoughtful design make WE a compelling and impactful concept.”

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Source: CIEHF, 20 March 2025

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