Millions of patients in England will this week be urged to ask their GP to think again if they have not had a diagnosis for their symptoms after three appointments.
From Monday, GP practices across the country will use posters to promote Jess’s rule, a new system aimed at preventing serious illnesses from being missed and needless deaths. It is named after Jessica Brady, a 27-year-old who contacted her surgery 20 times before dying of cancer in 2020.
Jess’s rule urges family doctors to consider a second opinion, conduct a face-to-face physical examination or order more tests if a patient has had three appointments for their symptoms but no diagnosis.
Posters advertising Jess’s rule have been sent to all 6,170 GP practices in England. The system was launched in September but the new posters will boost patient safety by reminding GPs to rethink initial assumptions, ministers said.
Source: The Guardian, 19 January 2026
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