Summary
These principles have been developed in response to a changing maternity landscape, with more women seeking personalised care and, in some cases, making choices outside standard care pathways. Grounded in real-world practice, these evidence-based principles provide supportive information for midwives and employers navigating complex care scenarios. This will help ensure professionals can support women’s individual choices while delivering safe, high-quality, person-centred care in line with the Nursing and Midwifery Council code and standards.
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