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Using stories to battle unintentional injuries: Narratives in safety and health communication (2009)

by Patient Safety Learning

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Summary

This study evaluated the impact of narrative/story-based approaches to safety messages; e.g. injury stories on actual safety behaviour versus mechanistic instructions without use of anecdotes and ‘traditional abstract safety messages’. Story-based messages resulted in a 19% improvement in safety behaviour compared with non-narrative comms.

Using stories to battle unintentional injuries: Narratives in safety and health communication (2009) https://www.sciencedirect.com/science/article/abs/pii/S0277953610000833?via%3Dihub
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