Summary
The Royal United Hospital Bath NHS Trust project tested different ways to communicate with staff about patient safety, to encourage the reporting of incidents and to promote a learning culture.
Content
Working with a journalist, the team explored the cultures of different staff groups and developed a strategy for communicating safety information. They then developed and launched a range of multimedia interventions under a new 'Learn, Prevent, Protect' brand:
- a mobile phone app providing safety information for key areas of harm
- animated stories of real incidents
- a 'safety triangle' sticker to be placed in patient notes following a safety incident
- safety features in the hospital newsletter
- a ward dashboard.
Impact
- Incident reporting increased in the areas of focus and in the hospital as a whole.
- The project's logo and branding and the ward dashboard were all well-received.
- Junior doctors liked the app but wanted less briefing information and more interactivity to help them find ways to work more safely. The animations were felt to be a little childish and doctors suggested that the stories were told by senior clinicians instead.
- The safety triangle sticker was well-received initially, but concerns about anonymity and blame emerged later on.
Changing the culture around patient safety using multimedia communication strategies: Royal United Hospital Bath NHS Trust
https://www.health.org.uk/improvement-projects/changing-the-culture-around-patient-safety-using-multimedia-communication
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