Event details
Real stories, real impact. This session will explore how putting patient voices at the heart of healthcare campaigns leads to stronger messaging, better engagement, and meaningful change. Whether shaping a national awareness drive or a community-led initiative, hearing directly from patients helps ensure campaigns reflect real experiences and reach those too often left behind.
We'll hear from campaigners, communications professionals, and patients themselves about what it means to co-create campaigns that are truly inclusive and effective. Speakers will share lessons learned from a range of initiatives, including CORE (Community, Offer, Respect, Ease) a strategic model co-created by The Weber Shandwick Collective with patients to ensure health communication improves health equity.
Speakers include:
- Aurora Todisco, patient advocate,
- Rachael Pay, Managing Director, Weber Shandwick,
- John James, Chief Executive, Sickle Cell Society,
- Sarah Tilsed, Head of Partnerships and Involvement, the Patients Association.
This session is for anyone who wants to create campaigns that do more than raise awareness and instead shift power. Join us to learn how championing patient voices can drive real, lasting improvements in healthcare.
About Patient Partnership Week 2025
Patient Partnership Week 2025 is all about the importance of listening to patients and acting on what they say. From rebuilding trust in regulation to breaking down barriers to care and making digital innovation work for everyone, the week brings together leaders, campaigners and people with lived experience to explore how true partnership can drive lasting change. Whether you're shaping policy or navigating care yourself, this is your invitation to be part of a healthcare conversation that puts patients first.