England campaign targets seriously ill patients avoiding hospitals

A government campaign has been launched to encourage people who are seriously ill with non-coronavirus conditions such as heart attacks to seek help amid concerns some are avoiding hospitals.

The campaign, which will be rolled out this week, aims to encourage people to use vital services – such as cancer screening and care, maternity appointments and mental health support – as they usually would.

The NHS chief executive, Sir Simon Stevens, said delays in getting treatment posed a long-term risk to people’s health.

He stressed that the NHS was still there for patients without coronavirus who needed urgent and emergency services for stroke, heart attack, and other often fatal conditions.

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Source: 25 April 2020,